Brilliant Brand Navigation &
Product Development
Hi!
I’m Leigh Samuels.
I’ve been lovingly called the “Red Bull” of Ideas and Insights. I infuse all of my projects with honesty, humor, and the know-how to help businesses grow.
Here’s why:
I’m obsessed with how customers discover and experience products and what we can do to make those moments powerful, sticky, and successful.
I’m devoted to human truths, empathy, creativity, resourcefulness, and getting to “heart of the matter.”
I love to learn and share relevant knowledge and opportunities. Yes, I’ll offer new ideas and paths towards growth. Yes, it will be fun. That’s why you hire me.
How I can help:
Brand Strategy
Brand Architecture, Positioning and Guidelines
Brand & PR Strategy & Plans
Integrated Marketing Communications Strategy & Plans
Consumer Research & Insights
User Experience Mapping
Qualitative & Quantitative Consumer Research
Innovation & Product Development
Category Audits & Product Road Maps
Jobs to Be Done Workshops
Project Management/Private Label Manufacturing
Product & Portfolio Mapping
Strategy / Planning
A few of the amazing brands I’ve worked with:
Agency Partners:
