How I work

Leigh_website.jpg

It’s my mission to help unlock your product or brand’s purpose, deliver on its promise, and grow your business through vibrant stories and strategic programs. 

Clients appreciate that I work collaboratively, joining their team on a journey to identify the problems to solve, the products and services to offer, and the strategy to win. I have extensive experience working with marketing and creative agencies on new business development and brand strategy for clients and creative teams. I’ve spent 15+ years working in product development and innovation.

Wit, wisdom, and heart

I have 25+ years of experience in marketing communications, brand strategy, and product development.  I have worked in New York, Chicago and Burlington, Vermont for agencies and clients both big and small, designing purposeful and engaging programs and products that delight consumers and build businesses. 

Having worked across industry and category, I’ve honed my approach to seek the sweet spot between business needs, consumer wants, and market opportunity. I weave powerful ideas, intuition, and insights into all my innovation and strategy projects. I run dynamic workshops and can help coach and fine-tune your marketing program and staff.

I frequently consult with Vermont non-for profits such as King Street Youth Center, Spectrum Youth, Feeding Chittenden, and others focused on women, youth, and food insecurity on an as-need basis. 

I’m an avid hiker, cyclist, skier, dog-walker, reader, learner, and foodie. I live in Vermont with my husband, my rescue pup Sunshine, and my two sons who I consider my gentlemen-in-training. 

Some good words:

Featured
Julia Bunting
Strategy & Innovation Consultant
Julia Bunting
Strategy & Innovation Consultant

Leigh has provided tremendous value to Keurig Green Mountain.

From brand strategy to managing innovation projects in their infancy, Leigh has an incredible ability to think strategically while also delivering on specific details.

Over the course of 3 years I have watched Leigh jump into projects with an incredible “can-do” attitude. She quickly gets herself up to speed and starts adding value immediately. Throughout the projects entirety, Leigh brings an incredible amount of experience and perspective and her contributions remain far beyond her contracted time. It is not unusual to receive relevant articles or unique contacts from Leigh long after her contract has been completed. While Leigh would absolutely be an asset to any team and any project, she is honest and transparent about the areas that she will add the most value – something I have come to deeply appreciate in this industry.

Strategy & Innovation Consultant
Tom Berry
VP Sales & Marketing @ SunCommon
Tom Berry
VP Sales & Marketing @ SunCommon

I have worked with Leigh since 2008 -- first at Green Mountain Coffee Roasters and most recently during her 2+ year engagement at SunCommon. Leigh is one of the most knowledgeable, intelligent, strategic and caring people I’ve ever known. She is an absolute professional marketer and strategist, equally skilled in launching new products, leading consumer insights, creating and rolling out brand architectures, and winning in competitive marketplaces. Her energy is unmatched, and she has an uncanny ability to cut through the noise and drive action. She makes those around her, myself included, better. During her time at SunCommon, Leigh honed our brand positioning, developed our creative briefing process, and graciously stepped in to manage our digital and field marketing teams as both teams transitioned to new leadership. I know I’ll get to work with Leigh again, and I look forward to it

VP Sales & Marketing @ SunCommon
Susannah Bradley
Regional Marketing Director @ Suncommon
Susannah Bradley
Regional Marketing Director @ Suncommon

“Leigh brought many years of valuable experience in marketing process and idea generation to our marketing team at SunCommon. She helped guide the team to improve work flows and communication between branches as well as hone ideas with guiding principles and best practice. Leigh is super thorough and cohesive when she builds a plan by starting with data, formulating strong audience segments, and creating specific messaging, tactics, and timelines to suit the work at hand. She is as comfortable telling truth to power as she is building consensus among the whole team. She was a pleasure to work with and helped our team become stronger not just in the actual work we were producing, but also in how we did it. I would certainly recommend bringing her into any organization that needs a top-notch, experienced marketer to help lead plans or develop a marketing team.”

Regional Marketing Director @ Suncommon